1230 Market Street #16
San Francisco, CA 94102
mobile: 206.930.5434
fax: 509.461.8370
email: [email protected]
Funding:
Seeking 1st Round
Use of Proceeds
Continue development of prototype technologies
Build a critical mass of content and users
License third-party technologies
Hire staff
Formalize relationships with current and new partner companies and clients
Purchase office and capital equipment for design & testing
Create marketing and advertising materials (video production).
Build technology infrastructure
Retain legal
Build data acquisition technologies
Competitive Advantages
Working prototype
Unparalleled domain expertise in multiple associated domains
First-to-market opportunity
Vast network of partner companies
Numerous interested clients
International markets experience and network of collaborators and clients
Key Executives
Greg Howes – CEO and Evangelist: 10 years in technology (including founding a previous start-up); 10 years in residential construction
Frank Kuehnel – Data Visualization and Software Architect
Malcolm Williamson – GeoSpatial Technologies: Senior researcher for the Center for Advanced Spatial Technologies
Kelly Berger – Program Director: Senior analyst and systems architect at UW Medicine, 20+ years of software development
Damon Hernandez – Web 3D Technologist
Bill Boyd – Director of Real Estate Developer Relationships: 17 years as a builder and developer in resort markets (Aspen).
Opportunity
Buyers have an insatiable desire for product information and reviews, and increasingly search for this information online – both independently and as part of a social shopping experience. Manufacturers recognize that the optimal way to communicate and engage these buyers is by offering an entertaining online experience with targeted interactive advertising and product information. Immersive online environments are the ideal platform for these real-time, market-as-a-conversation engagements and offer nearly infinite cross-sell, up-sell, and data collection possibilities.
Product and Specifications
We build online, interactive, and configurable virtual 3D models of real homes and communities filled with consumer goods with links to partner vendors and service providers. These virtual environments let buyers explore and personalize their prospective purchases and invite input from their friends and family as wells as a virtual community of like-minded shoppers. Not only can buyers play with and purchase digitally modeled goods directly from the manufacturers, they can also become active members of our online community and repeatedly explore these dynamic environments to discover other product and service offerings.
ls enhance the value of individual
Market Opportunity
Initial target market: “Green” household goods from reputable manufacturers in architecturally compelling, ready-to-market “green” homes. We are leveraging the rapidly evolving technologies used in online games to create a virtual market for physical goods. These virtual markets more efficiently serve the nearly unlimited global market for real-world goods using accurate digital models and sales tools that we obtain directly from the manufacturers and make accessible through numerous online entry points. Buyer-seller interaction within our virtual communities is convenient, compelling, direct, and efficient for all participants. Virtual models of a single manufacturer’s goods are of far less interest to users than a virtual environment that combines products from multiple vendors. Our dynamic and growing user community organically evolves and also adds value through user modified content.
Competitive Advantages
Building interactive and accurate online virtual models of homes and products requires expertise in multiple fields: virtual earths, geospatial technologies, computer-aided-design, computer-aided-manufacturing, gaming, virtual reality, and real estate planning & development. We have developed a network of world-class experts in each of these fields which that to our knowledge, is unrivaled in any competitor. Much of our content is reusable in new user created configurations that in turn invite new comments and reviews. The continual addition of new models and product information adds to site stickiness and keeps our online communities dynamic and growing.
Marketing and Sales Strategy
Microsoft, Google, and the other virtual earth companies have built the base platform for the entire planet and look to local producers to provide content. We have unlimited local content (geospatial data, CAD models, virtual models of real household goods) and a commercial reason to share it. Each of our content suppliers (product manufacturers, service providers, builders, planners, developers, architects) want to familiarize buyers with their products and services, and will collaborate with complimentary suppliers to present their offerings in an immersive virtual environment. The resulting enriched sales experience attracts additional sellers eager to participate in our collaborative marketing service. By tracking all design, shopping, and sales activity and integrating recommendation engine technologies, we can more effectively target customer offerings and add value to user-created content through Amazon-style “Customers Who Bought This Item Also Bought” cross-selling.
Revenue Model
Affiliate Marketing Fees: Set commission fees as a percentage of each sale we initiate for products ranging from a toaster to a house.
Interactive Advertising/Product Placement Fees: Deploy unique recommendation engine technologies to deliver targeted product placement (contextual advertising).
Data and Service Fees: Charge for the analytics and market intelligence: real-time trend analysis, predictive marketing, recommendation engine development (IP). Hosting services and consulting, content syndication/serialization to iPhones, game consoles and mobile devices, user subscription fees for premium services, and other content and interactivity value-added services.
Advisors
Stefan Schneider – CAD/CAM European Housing technologies & manufacturing specialist
Tony Parisi – Founder of Media Machines; Internet 3D Technologist
Fred Limp – Director of The Center for Advanced Spatial Technologies
Jackson Cothren – Assistant Professor at The Center for Advanced Spatial Technologies
Kathleen Liston – Virtual Design and Construction, Building Information Modeling Researcher